Tulsa Trademarks Lawyer

Perhaps your business has unique trademarks and wants to register them to obtain broader protection. Or suppose another company is using one of your trademarks, causing marketplace confusion, and you want it to stop. Or maybe you received a cease-and-desist letter or lawsuit claiming that your business is wrongfully using another company’s trademark.

Whatever the situation you find yourself in, trademark law can be complicated. Davis Business Law’s Tulsa attorneys can help guide you through your trademark issues.

What is a Trademark?

A trademark is any word, phrase, symbol, design, shape, or combination that identifies goods or services. It is how the customer recognizes your business, products, or services in the marketplace. A trademark identifies the source of your goods or services and provides legal protection for your brand. It also helps protect against counterfeiting and fraud. 

For example, Coca-Cola trademarked its name. But it also trademarked its distinctive curved bottle. In a crowded marketplace, a trademark makes your product visually stand out from others.

But, a trademark does not mean that your company legally owns a particular word or phrase. Rather, the legal protection extends only to the use of the word or phrase with your specific goods or services. Similar trademarks can represent two products if the products are very different.

What Can Be Trademarked?

As mentioned above, a trademark can include a word, phrase, symbol, design, shape, or a combination of these things. For example, look at Mcdonald’s. It has trademarked its name and the famous Golden Arches. But its trademarks also include:

  • Happy Meal
  • Extra Value Meal
  • Super Size
  • World Famous Fries
  • I’m Lovin’ it
  • Any food name including, “Mc” or “Mac”

Trademark Acquisition

The most common way to acquire trademark rights is to create and use the trademark. A business creates a trademark when it develops creative and unique words, logos, taglines, and phrases to name or describe its products. A business does not have to register a trademark to own it. Rather, it owns a mark when it begins using it.

These common law trademark rights are limited and only apply to the geographic area where you do business. If you want national rights, you’ll need to register your trademark with the U.S. Trademark and Patent Office (“USPTO”).

Suppose you use a logo as a trademark for your small, local candle business. If your business grows to a larger region, or if you sell online, you should consider registering your trademark for broader protection. 

A business can also acquire trademarks in other ways. For example, a business can acquire trademarks through a business purchase.

A well-crafted asset purchase agreement is essential. It should include language that transfers all trademark rights, including those registered, those not registered, or even those not formally identified. You should also acquire the goodwill associated with any trademark your business buys. Goodwill is the mark’s reputation that has built up over time. 

Also, your business may hire a creative or marketing agency to design logos or other marks. It is essential the written agreement between you and the contractor reflects the transfer of all rights in the intellectual property to your business. 

There can be many complications when acquiring trademarks from a third party. An attorney can handle many of those complications in a good contract. Davis Business Law can help with that.  

Trademark Attorney Services

A business should hire an experienced trademark attorney if it is or could be engaged in trademark infringement litigation. It should hire an attorney if it is buying or selling a trademark as an asset or having a mark created for it. It should also consider hiring a trademark attorney to help register a trademark with the USPTO.

Trademark Litigation

Trademark infringement litigation generally occurs when one business wants to stop another from using its trademark. The lawsuits are typically in federal court. The suing party typically seeks damages, injunctive relief, and – in exceptional cases – attorney’s fees.

Trademark infringement litigation can be very complicated. If someone sues your company, hiring an attorney is essential. The beginning steps, including filing an Answer, can affect your rights. Davis Business Law’s Tulsa trademark attorneys are experienced litigations and can help. 

Also, whether your business is prosecuting or defending a lawsuit, our firm can help with strategy questions such as:

  • Challenging the claimed trademark
  • Denying that the trademark owner has proved infringement
  • Asserting a defense to the alleged infringement
  • Negotiating a settlement of the lawsuit by, for example, agreeing to take actions to avoid the likelihood of confusion


As discussed above, buying, or selling a trademark as part of an asset purchase requires a carefully crafted asset purchase agreement. Creating that document is not something a business should do by downloading a generic form online. Nor should your business quickly sign an asset purchase agreement the other side prepared – hire an attorney to review it for you. 

Work with Trusted Trademark Attorneys


If your business has a trademark it wants to protect, or if you are involved in a trademark dispute, we can help. A Davis Business Law Tulsa trademark attorney can guide you through registering your trademark, defending a lawsuit, or protecting your mark. We stand ready. Call us today at (918) 900-0192 or contact us online for a free consultation.

Contact Us

Call us at (918) 900-0192 or complete the form below. Your form will be directly emailed to us for a quick reply, typically within 1 business day often within hours the same day. All information is confidential.

Contact Form Tulsa

Meet Our Tulsa Business Lawyers

Matthew Davis

Matthew Davis

Business Lawyer/CEO

Joseph P. Titterington, Esq.

Joseph P. Titterington, Esq.

Ashley Morey, Esq.

Ashley Morey, Esq.

Contact Us

(918) 900-0192



7633 E 63rd Pl.

Suite 300

Tulsa, OK 74133

Davis Business Law

321 S. Boston, Suite 300

Tulsa, OK 74103

From Our Clients

Michael Lloyd
Michael Lloyd
17:43 29 Jul 22
I needed quick advice for contract review and business changes to which they were very responsive and available. Sound advice and knowledgeable. I’m... glad I found them.read more
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RMike Wittkkop
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Todd Bules
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Outstanding group. Matt and his team did a fantastic job taking care of our legal questions.
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Hiring Davis Law was the best decision I ever made for my business.
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Kristin wax the lawyer I dealt with in regard to getting an LLC and she was extremely thurough and went threw every detail in detail which is exactly... what I wanted. I would highly recommend if starting a business to use Davis and kristin in particular.read more
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Matt was very professional and helpful when it came to our business problem. He had the issue resolved in just a couple of days. We will definitely... use him again.read more
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If you are looking for a go getter and no bull type of people to work with, I highly recommend Matt and his team!
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